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Whaddya Mean It's Not a CHEVY?

12 06 10 - 08:03

Corporate Advertising Department: The place where "free-thinking, window-licking, shortbus riders" convince guys in expensive, over-stuffed suits that the Emperor really DOES have new clothes. Whereupon, these helmeted-warriors are then chartered to foist some ill-conceived advertising plan upon the general public, while keeping their fingers crossed in hopes of creating a blip on the sales trend charts, which earns them praise, accolades, & promotions. (unlike the rest of GM).

The system works well enough until the "Suits" attempt to lead these Ad-monkeys via corporate memorandum(s). Inevitably all hell breaks loose. Remember how well it worked with the Volt Dance??? (OMG) In Thursday's paper, the NY Times called out Chevy Marketing Vice President Jim Campbell and Alan Batey, VP of Chevy Sales & Service for a remarkably dumb marketing proclamation. It read that GM'ers can no longer use the Chevy nickname in communications, they must ONLY use the full & proper name, Chevrolet.

What the hell was that all about??? Are bits of Zarrella's old GM still lurking the halls of the Ren-cen? Who cares what the customers call the company, as long as they are calling. (Sheesh)

GM's response to the commotion: "Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet," the company said. "It is a passion we share and one we do not take for granted."

The memo was one step in the process of creating a consistent global marketing message for the brand, GM says.

"We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover 'Chevy,'" the company said.